An analyst in a dark room looking at large screens of opinion trend lines and topic clusters
Products

Opinion tracking

AI Sentiment & Narrative Laboratory

Tracks news and social media to show how opinion is shifting, before it shows up in polls.

By the time a story shows up in polls, minds are made up. Teams end up reacting to stories they could have won earlier.

It finds the topics and voices driving the conversation, tests different messages, and helps you use the one that works.

How it works

01

Watch

Tracks news, TikTok, Reddit, X and Facebook 24/7 for new topics and changes in mood.

02

Understand

AI finds the main topics, how opinion is shifting, and who is spreading the story.

03

Test

Different versions of a message are tested in a simulation to predict how people will react.

04

Launch and learn

The best message goes out with live tracking. Each cycle makes predictions more accurate.

Use it for

  • See an issue rising before national coverage
  • Choose a message on evidence, not gut feeling
  • A weekly Narrative Radar brief for leadership, with forecasts and advice
  • Shape a story before it turns against you
Narrative Radar — weekly briefLive
RisingTopic getting more attention
SteadyOpinion not changing
FallingFewer people sharing it

Example screen, for illustration.

AI Sentiment & Narrative Laboratory

See it work onyour own challenge.

Book a private demo with the team that built it.