Helping organisationslisten and reply, all year.
We help public organisations understand what people think, and answer them in time.
Why we exist
People now get news and talk about politics online: all day, in every language.
Most organisations still only speak up at election time. The result is lower engagement, higher costs and slow answers to false information.
ELECTRA helps them listen and reply all year round.
Our values
What we believe
Tech should build trust, not replace it
New ideas, strong principles and democratic values. Efficient, but never cynical.
Listen first, then speak
We start with real data about people, not with a message. Sometimes the data says the plan is wrong.
Accountability is built in
Tech without accountability is manipulation. Consent, oversight and a clear record of where data comes from are there from day one.
How we work
Four parts.One process.
Intelligence
Turn real data into groups of people you can name, count and reach.
Technology
Systems that run all the time, not only during campaigns.
Strategy
Test messages before they go out, not after.
Communication
Personal messages, in many languages, sent fast enough to matter.
Global experience
Where we have worked
Projects, partners and research on several continents since 2022.
Track record
Proven inreal campaigns.
Covered by the news outlets that follow this field most closely.
- Used in 15+ international campaigns
- Worked with 12 presidents and prime ministers since 2022
- Featured by the BBC, Bloomberg, the New York Times and the Washington Post
- Partnered with Microsoft, New York University and the Harvard Political Review on AI ethics and education
- Ran AI education programmes through the School of AI
- Co-founded Verifiction, a tool that detects deepfakes
Leadership
The people behind ELECTRA
[CONTENT REQUIRED]
Chairman Emeritus, Co-Founder
- Head of Predictive Analytics, SAP HANA
- Chief Product Officer, MicroStrategy and CommVault
- Head of Product for PSTG aaS
- In data mining since 1999, at Quadstone Inc
- University of Edinburgh High Performance Computing Centre
- UK National e-Science Centre
[CONTENT REQUIRED] Agrawal
Chief Technology Officer, Co-Founder
- Built 50+ apps with 10M+ downloads
- Expert in AI and app development
[CONTENT REQUIRED]
Co-Founder
- Partner at Varshney Capital
- CPA, FCPA and FCA
- Top 40 Under 40 Awards, 2022 and 2023
- Business in Vancouver Top 500 Most Influential Business Leaders
- Founded the UBC DeepFake Initiative
Rudy Matthews
Lead Head Partner, Project ELECTRA
- Main contact for projects and private demos
Some of our team once worked as technologists at Cambridge Analytica. We use those skills with the transparency, consent and oversight that company did not have.
Talk to us
Rudy Matthews
Lead Head Partner, Project ELECTRA
Get in touch
Tell us whatyou're up against.
One conversation. We'll show you the real system, not slides about it.