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Augmented Reality Campaign
- AR outreach
- Hologram avatar
- AI campaign ads
- Outdoor hologram ads
- AI calls
01 — Problem
The problem
A leader can only be in one place at a time. Screens reach many people, but they feel distant.
02 — Solution
What we did
We launched an augmented reality (AR) campaign. Citizens could meet a life-size hologram of the Chief Minister through filters on their phones.
We also ran AI-made campaign ads, outdoor hologram ads and AI calls.
03 — Results
AR
Life-size hologram
Through phone filters
OOH
Outdoor hologram ads
In public places
2024
Constituency campaign
Sikkim, India
Reach figures are held by the campaign. [CONTENT REQUIRED]
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